Whether or not your professional role involves the use of social media, developing an online presence is commonplace in today’s job market.

Most workers have some degree of online presence, whether they have consciously cultivated their online presence or not. Simply having a Facebook, Twitter or Instagram account puts your name and face on the radar. Let us have a look at how your online presence can support or detract from your job search efforts and what you can do to improve your online profile.

Be Mindful of How You Present Yourself Online

Digital media platforms are designed for a range of purposes. As such, we naturally show different sides of ourselves across the different media platforms. Given that prospective employers will likely do their homework and Google us, you should be completely aware of and comfortable with the information available about you online.

Most people these days have a Facebook account and their connections are rarely limited to a few close friends. Be mindful of what you have posted on Facebook and the fact that information about you can be traced through other contacts. This is not to say that you should censor yourself just because you would like to find employment. But evidence of wild partying, hostile comments or too much self-exposure could impact negatively on your job prospects, so have a good look through your account to be sure.

Developing Your Brand

Blog writing and personal websites

There has never been a more empowering time to develop your own professional identity. We are no longer beholden to agents or third party representatives and can express a great deal of creativity and professional skill through our own personal marketing.

There are so many user-friendly programs available these days, and many of them we can teach ourselves to use. Putting together a simple website or blog is exciting and confidence-building and will draw together your skills, experience and personal style. You will most likely learn things about yourself as you go and you may come out clearer about who would like to be as a professional.

A personal website is a great idea, especially if you offer a freelance service. Blog writing allows you to explore ideas and themes around your field of interest and connect with other like-minded souls – this can be both inspirational and informative.

LinkedIn

LinkedIn is the biggest social media network after Facebook and Twitter. LinkedIn is specifically designed to create links between professionals. You can easily create a LinkedIn profile page that outlines your skill set, experience and academic achievement in a straightforward and accessible way.

Once you have completed a personal bio, you can then begin to connect with like-minded professionals. One degree of separation is all that is required between you and another professional, although some people may even accept an invitation to connect without this link. LinkedIn also provides opportunities for professional development, as well as current industry news and personal interest stories.

Employers who have interviewed you can look you up on LinkedIn and prospective employers may even seek you out through this medium. LinkedIn is worth your while to join and take some time to learn how to use this network.

Want to learn more about starting or professing your career? NotedCareers can provide strategies to enhance your presence online, on paper and in person. Call NotedCareers today on 03 9670 8144 or visit our contact page.